I was going to do another video tip today, but there is more pressing news and two new product developments from both Google and Twitter that is essential for all e-commerce websites to try and get on board with straight away.
Today I have launched my new YouTube channel to accompany the blog, Talking E-Commerce.
You will find it here: http://www.youtube.com/user/TalkingEcommerce
You’ve done everything you can to get a potential buyer to your website, you’ve been shortlisted against your competition and then, lo and behold, they submitted their payment details. Congratulations, you’ve had an order! You’ve done the hard work now, give yourself a pat on the back!
…but what if there was a way to get more from this customer? What if this one order could give you more in return on investment than an expensive pay per click campaign? Read on, my friend.
Every year I see blog posts with “the top 10 big things next year” list and can pretty much guarantee that every time, you will see mobile on it somewhere. Mobile commerce (m-commerce), QR (quick response) codes, NFC (Near Field Communication), e-commerce apps….the list goes on.
Where are they though? It’s 2011 and we still aren’t seeing many of the predicted technologies we have been anticipating to move into the mainstream over the past few years emerge. In this article, I try to list the technologies we were expecting to have seen by now and why we aren’t seeing them in shops, supermarkets and online.
Last month Facebook decided to start depreciating FBML (Facebook Markup Language) in favour of a new layout, replacing it with iFrames. This came as very good news to the social media market, opening up all sorts of new boundaries and restrictions that FBML previously caused.
Essentially, using an iFrame you can do almost anything you can do with your normal website. An iFrame on Facebook is, essentially your own website encapsulated within Facebook’s own walls, within a page.
I heard that putting certain keywords in your first and second paragraphs can cause these keywords to search engine optimise your pages and by search engine optimising your pages you drive more traffic from Google to your e-commerce blog. Yes, that is simply by making as much use of these keywords as much as possible. Isn’t search engine optimisation (SEO) great? You know what they say – content is king! Viva search engine optimisation!
…or NOT!
