Category Archives: Usability and Conversion

Applying Maslow’s hierarchy of needs to E-Commerce

I’m a big fan of Maslow’s hierarchy of needs. It’s a simple concept that is often studied/expanded and explains how at the very bottom of the hierarchy you have basic needs. These must be satisfied before you can progress to … Continue reading →

POSTED 15th September 2011
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5 ways you can use your e-commerce website to improve business efficiency

The great thing about having an e-commerce site is it can be used for more than just a platform to sell your products. After all, it is software. Software is what powers all of our computers, POS systems and CRM … Continue reading →

POSTED 26th August 2011
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Make your e-commerce shop smarter

Supermarkets – well known for their selling techniques. Shelf positioning, label colouring, targeted promotions, loyalty schemes, loss leaders, display cabinets and presentation are just some of the techniques used to entice you into making a purchase. There is however, a … Continue reading →

POSTED 7th June 2011
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Introducing one minute E-commerce tips from Talking E-Commerce

Today I have launched my new YouTube channel to accompany the blog, Talking E-Commerce. You will find it here: http://www.youtube.com/user/TalkingEcommerce

POSTED 27th May 2011
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User engagement: 5 ways to build a community around your products

In a fiercely competitive market where you’re struggling to get your overheads down in order to make pricing lower than the competition, e-commerce shop owners are starting to offer more value for their customers, something you can only sometimes find … Continue reading →

POSTED 13th May 2011
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5 reasons mobile e-commerce isn’t big

Every year I see blog posts with “the top 10 big things next year” list and can pretty much guarantee that every time, you will see mobile on it somewhere. Mobile commerce (m-commerce), QR (quick response) codes, NFC (Near Field … Continue reading →

POSTED 6th May 2011
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How to fail at e-commerce

With e-commerce sites increasing tenfold in the past few years, competition is rapidly on the rise and to stay ahead of the game is becoming increasing difficult. With 80% of start-ups failing and the internet boom now a thing of … Continue reading →

POSTED 26th April 2011
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