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Category Archives: Marketing
Applying Maslow’s hierarchy of needs to E-Commerce
I’m a big fan of Maslow’s hierarchy of needs. It’s a simple concept that is often studied/expanded and explains how at the very bottom of the hierarchy you have basic needs. These must be satisfied before you can progress to … Continue reading
Surviving the Google Product Feed updates
It has become the first port of call for many of us out there looking for a specific product, Google Product Search. Formerly Google Product Base and Froogle, the service provides price comparisons via a search tool on the web … Continue reading
It’s that time of year again – building a promotion calendar
Your e-commerce store needs to be ever-changing. Not only does fresh content delight the search engines such as Google, but it also keeps users coming back to your website for more. One of the things that you can do to … Continue reading
The Psychology of points and E-commerce advice to learn from Microsoft
There is a great blog worth reading called “The Psychology of Games” – if you haven’t read their posts on The Psychology of Microsoft Points, then I highly recommend that you do. We can learn some very valuable lessons from … Continue reading
Turning e-commerce into a game
As Gartner reported earlier this year, Gamification, the idea of turning simple, every-day tasks into a game is an emerging trend and becoming the next big thing. In many ways it certainly has. Foursquare continues to expand into a global … Continue reading
5 ways to compete without lowering your prices
It can be fiercely competitive in the e-commerce world. Larger companies with strong buying power can undercut even wholesalers and the small company can really struggle to survive, unless they have a good niche. Many e-commerce companies have to make … Continue reading
Two social media changes you need to integrate NOW
I was going to do another video tip today, but there is more pressing news and two new product developments from both Google and Twitter that is essential for all e-commerce websites to try and get on board with straight … Continue reading
Introducing one minute E-commerce tips from Talking E-Commerce
Today I have launched my new YouTube channel to accompany the blog, Talking E-Commerce. You will find it here: http://www.youtube.com/user/TalkingEcommerce
How to make more profit from a first order
You’ve done everything you can to get a potential buyer to your website, you’ve been shortlisted against your competition and then, lo and behold, they submitted their payment details. Congratulations, you’ve had an order! You’ve done the hard work now, … Continue reading