I heard that putting certain keywords in your first and second paragraphs can cause these keywords to search engine optimise your pages and by search engine optimising your pages you drive more traffic from Google to your e-commerce blog. Yes, that is simply by making as much use of these keywords as much as possible. Isn’t search engine optimisation (SEO) great? You know what they say – content is king! Viva search engine optimisation!
…or NOT!
It’s great dropping a keyword in here and there to aid Search Engine Optimisation, but without technique it’s meaningless. When reading the paragraph above, did it appear as though I was trying to help you or simply just dropping in a keyword at every opportunity – simply just to increase the visibility on Google? Search engine optimisation is great, but make sure you do it right!
Didn’t that second paragraph made a lot more sense? I still managed to drop in some keywords, without making you cross eyed and confused by the end of it! As you can probably see, I’ve tried optimising the word “keywords” and the phrase “search engine optimisation”
The same principle applies for blog posts, product pages, information pages, category pages, the lot!
The great SEO blogging technique
If you have an e-commerce store, or for that matter any website then get a blog for it! Ideally using WordPress, due to its high search engine optimisation methods and organic rankings.
Once you have installed and setup your blog, here are some techniques on writing content that you shouldn’t miss out on.
Use keywords for content optimisation
I demonstrated this point above. Search engines are intelligent and will recognise cramming every other word with a keyword or phrase. That doesn’t mean you shouldn’t try to drop keywords in every now and then, just do it naturally with a conscious memory to use them where you can.
- Identify a primary keyword and include it in your Title, URL, first paragraph and H1 tag.
- Try to identify 1 or 2 other keywords to mention in your post
- Include your identified keywords throughout the post
- Make sure the first and second paragraphs are the most thought out.
- Make sure you keep your content readable. Top ten lists and bullet points are often easy to follow, plus break it down into headings and sub-headings.
- Remember to include keywords in your blog tags as well. WordPress has built in functionality to make this easy.
Query deserves freshness. Update your content regularly.
It was Dan Cave that taught me about this last year. Regular, current and updated content will get you higher rankings. Google loves fresh content! Be the first to write about something current and reap the rewards!
Build links and add value to your content
By writing valuable, useful content – you will get links back to your site. Back-links or “link juice” is essential for search engine optimisation. Here are some ways to do this:
- Make the first paragraph count. If it doesn’t, users won’t continue to read.
- Guest blogging on other people’s website (with a link back to yours)
- Utilising social media and building a network of friends that will spread your content to others
- Use social bookmarking sites such as del.icio.us and stumble upon
- Talk to anyone that you know who runs a blog, maybe get them to write an article and cite your blog post as a reference
- If you really want to get your post out there, send out a press release. There are many companies on the web that offer this facility.
In conclusion
I’m just touching on the surface of search engine optimisation here, but with the right principles you can really make this work. Install statistics such as Google Analytics and identify the keywords bringing traffic to your site so you can optimise further for these. This way, you will send your blog on the way to success allowing you to then focus on promoting products in your posts, but remember to offer valuable content and not just a “buy our stuff” archive!